Establishing parity of opportunity

By laura.brown-little, 30 November, 2022
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Apprenticeships
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Apprenticeships

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Making all choices clearer.

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With almost half of UCAS users now interested in apprenticeships, we want to provide them with the same support undergraduates receive when researching and applying. In 2022, we hit 2.2 million searches for apprenticeships on the UCAS website. However, we know that accessing apprenticeships in the UK can be a complicated journey – 73% of students find it easy to access information about undergraduate study, compared to 26% for apprenticeships. We are investing in our apprenticeship services, working with universities, colleges, and employers, to directly connect students with apprenticeship opportunities.

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Only UCAS can help students compare traditional higher education and apprenticeships choices side by side
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We know from our apprenticeships research:

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70,000 students are looking for apprenticeships and jobs on the UCAS website each month, and 60% of students want information and advice about higher education pathways and careers earlier.

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One in three of students don’t receive any information about apprenticeships at school.

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Researching apprenticeships is three times harder than researching higher education.

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Interest in apprenticeships has grown by 123% compared to last year, but students and advisers still find it difficult to navigate the journey from school to apprenticeships. They want UCAS to put all higher education and apprenticeship options side-by-side as students research their options.

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What we’ve done
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UCAS is putting more apprenticeship opportunities in front of students than ever before. UCAS’ Career Finder offers employers, providers, and aggregators the opportunity to advertise their vacancies for free. There was an increase of 56% in the number of apprenticeship searches on Career Finder last year, compared to 2020.

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To help them make more informed decisions, we’ve produced a series of industry guides for students who are at the start of their decision-making. While still exploring their subject interests, they need a comprehensive introduction to the sectors they may one day work in:

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Made up of real- life stories which follow apprentice and graduate journeys, readers can see salaries, prospects, and each sector’s pros and cons.

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We’ve published around 20 industry guides, featuring companies like PwC, Dyson, and Morrisons
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That means students spend more time researching, on average from 1:49m to 8:15m.

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Students spend more time on research when looking at sectors with industry guides
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We have also created employer profiles, to pick up where industry guides leave off. They bring greater visibility and clarity to the full range of post-secondary options, as well as the next step in decision-making. By continuing their sector research by looking at specific employers, students can better understand, visualise, and plan their future path.

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Acting as a shop window inside the student journey, these profiles are populated by employers with their own content, in their own tone of voice, to showcase their USPs to thousands of prospects.

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More than 50 companies – including Sky, Coca-Cola, Dyson, Ford, and KPMG – have created their own employer profile
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Employer profiles on UCAS
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Employer profiles on UCAS
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What we're doing next
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We will transform the experience of students exploring apprenticeship opportunities, creating true parity by putting these options side-by-side with undergraduate options. We’ve already started on this journey – our Career Finder jobs board was introduced to help address the lack of apprenticeship information at school level, and to highlight the thousands of jobs, internships, and placements available.

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Applicants will be able to discover and evaluate all their undergraduate, apprenticeship, and employment opportunities, all in one place, side-by-side.

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Moving forward, Career Finder will become hyper-personalised inside the UCAS Hub
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Launching in 2023, helping students articulate their skills and ambition, so they can make the best possible apprenticeship and job applications.

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A new CV builder
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Offering a deep level of filtering – from grades and subjects to widening participation characteristics – the talent search will enable employers to actively push their jobs out to recommended matches.

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Employers will be able to use Career Finder for talent searches
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Applicants are becoming more selective, looking for employers which share their values. UCAS Apprenticeships will help them find those with the right opportunities and select employers that match their needs – for example, by identifying disability confident employers.

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Students will be able to use UCAS to identify employers that match their ambitions
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Download the full annual report for an in-depth look at our impact
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